White Label Chatbot: What to Check Before You Resell
A white label chatbot lets you sell AI chat under your own brand. Learn the three levels of white-labeling, a vendor checklist and what to charge.
A white label chatbot is an AI chatbot built by one company and sold by another under its own name, domain and design. Your client sees your logo, signs in on your domain and pays your invoice. They never learn which vendor runs the technology underneath.
That sounds like a single feature, but "white label" covers very different things from one vendor to the next. This post is a buyer's guide for agencies: what a white label AI chatbot should include, three levels of white-labeling you will run into, a checklist of questions to ask before you commit, and how a white label chatbot reseller makes money. If you want the business-model side first (custom build vs. builder vs. platform), start with How to Resell AI Chatbots and come back here to choose the product.
What Is a White Label AI Chatbot?
A white label AI chatbot is a chatbot platform that a reseller can brand as its own. The vendor runs the AI, the hosting and the channel connections. The reseller handles the client relationship: sales, setup, support and billing.
Compare it with a regular chatbot subscription. With a regular subscription, you are the vendor's customer and your client is a user of the vendor's product. With a white label arrangement, your client is your customer, and the vendor is a supplier they never meet.
For an agency, that changes three things:
- Ownership of the relationship. The client pays you and contacts you. If you ever change suppliers, the client's experience can stay the same.
- Pricing freedom. You set the price. Your costs are the vendor's fees plus your time.
- Brand credibility. A client portal on your domain looks like a product from your agency, not a reseller arrangement.
Three Levels of White-Labeling
Not every product that says "white label" brands the same surface. When you compare vendors, work out which of these three levels they offer.
Level 1: the chat widget. You can change the logo, colours and name on the chat bubble that appears on the client's website. This is useful for a first client. It does not cover what the client sees when they log in to manage anything.
Level 2: the dashboard. The client logs in to a branded dashboard to read conversations, edit answers or see leads. The login page, the logo and the page title carry your brand.
Level 3: the whole experience. Your own domain for the login and the dashboard, branded emails, your own billing, and a separate account for every client. Nothing the client sees, including system emails, points at the vendor.
Decide which level your clients need before you look at prices. A one-location business that never logs in may be fine with Level 1. An agency that wants a client to open "app.youragency.com" and see their own leads needs Level 3.
White Label Chatbot Checklist: Questions for Every Vendor
Ask these before you sign up, and test the answers in a trial account rather than relying on a sales page.
- Which surfaces are branded? Widget, dashboard, login page, emails, help links, invoices. Ask to see each one.
- Can I use my own domain? And does the vendor's name appear anywhere in the address, the certificate or the page title?
- Which channels are included? A website widget is one channel. Check whether WhatsApp, Telegram and SMS are available, and whether conversations from all channels end up in one history.
- How is each client separated? Ask whether clients share a database or sit in isolated environments, and what a deletion request looks like for one client.
- How is pricing structured? A flat platform fee plus a fee per active client is easy to model. A price per bot, per seat or per message changes your margin as you grow, so work out three cases before you commit: 3 clients, 10 clients and 25 clients.
- How is AI usage billed and can I add a margin? Some platforms bill usage in credits. Check whether you can set your own price for those credits per client.
- What happens to a client's data if I leave? Look for an export option for conversations and contacts.
- Is there a data processing agreement? If your clients are in the EU or handle personal data, you will be asked for one.
- What does support look like? You are the first line for your clients, so you need a second line.
- How fast can I launch a client? Time one test setup from an empty account to a live bot.
Write the answers in a table for each vendor you shortlist. After two or three vendors the right choice is usually obvious.
How a White Label Chatbot Reseller Makes Money
A white label chatbot reseller earns the difference between what the client pays and what the platform and AI usage cost, plus any setup fees.
There are three income lines:
- Setup fee. A one-time charge for configuring the bot, loading the knowledge base and connecting channels. Many agencies charge between $500 and $1,500 for a small business.
- Monthly retainer. The recurring fee for running and improving the chatbot. Many resellers charge between $299 and $799 for a small business client.
- Usage margin. If the platform bills AI usage as credits, you can resell those credits at a markup.
An example with list prices: a reseller on Texterz pays $99 per month plus $49 per active client. With 10 clients on a $499 retainer, revenue is $4,990 per month and the platform fee is $589, which leaves $4,401 before AI credits and your own time. These numbers are arithmetic, not a promise. A slow month for sales or a client that needs a lot of attention changes them quickly.
For the complete pricing reasoning, including packages by vertical, read AI Agency Pricing.
Where Texterz Fits
Texterz is a white-label platform for agencies. It costs $99 per month plus $49 per active client, every client gets an isolated database, and you resell AI credits at a markup you set between 0% and 500%. Web chat, WhatsApp, Telegram and SMS are live channels, and each client has CRM tables and a visual automation builder next to the chatbot. Voice is coming soon and is not available yet. There is a 14-day free trial.
The design choice to know about: every client starts in a clean, isolated environment rather than from a marketplace of copied templates. That keeps client data separate and your setup simple, and it means you build your own starting point once and reuse it across clients.
If you are comparing platforms, Top 7 White Label AI Platforms for Agencies lists the options, and White Label Platform explains what to expect from the category in general.
From Chatbot to Offer
A white label chatbot is only a product. The offer is what you sell with it:
- Pick one vertical (dental practices, real estate agents, e-commerce stores) so you can speak in the owner's terms.
- Package the outcome: "Every website and WhatsApp enquiry answered in under a minute, leads saved to your CRM."
- Set a price with a setup fee and a monthly fee, and define what is included.
- Load the client's real information before launch: services, prices, opening hours, policies.
- Define the hand-off to a human for complaints, billing and requests for a person.
Agencies that skip step 4 are the ones that get the "your bot gave a wrong answer" call in week two.
FAQ
What is a white label chatbot?
It is a chatbot platform that another company can brand and sell as its own. The vendor provides the AI, hosting and channels. The reseller provides the brand, the client relationship and the support.
How much does a white label AI chatbot cost?
It depends on the vendor's pricing structure. Common structures are a flat platform fee, a fee per bot or seat, a fee per active client, or a mix. Check the vendor's current pricing page and model your cost for 3, 10 and 25 clients before you decide.
Can I use my own domain with a white label chatbot?
Some platforms support it and some only brand the chat widget. Ask the vendor directly and test it in a trial account.
What is the difference between a white label chatbot and a chatbot builder?
A chatbot builder is a tool for creating a bot, and some builders let you rebrand the widget. A white label chatbot platform is designed for resale, with separate client accounts, your domain and per-client billing. The two overlap, so use the checklist above to see where a specific product sits.
Do I need technical skills to be a white label chatbot reseller?
No coding is needed for standard setups. You need to understand the client's business well enough to load the right answers and test the conversations.
Choose the Product After You Choose the Offer
Pick the vertical and write down what you sell. Then use the checklist to compare two or three platforms in trial accounts, and choose the one that gets a test client live with the least effort. When you are ready to try one, start the 14-day free trial of Texterz and set up a test client under your own brand.
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